In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

AUSTIN, TX, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Adscriptly, a new AI-powered advertising optimization platform, today announced its official launch ...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...